Understanding Google DFP's Yield Report for AdSense/Price Priority

Discussion in 'AdSense' started by ttalk, Apr 25, 2012.

  1. #1
    So I have set up Google DFP for Small Business and served leaderboard ads for approximately 1000 impressions. I saw lower overall earnings in my AdSense interface so I quickly switched the DFP code to AdSense code.

    Then I looked at DFP's interface again.

    Reports > Yield Report


    Here I saw that my eCPM was nearly triple of what it is on AdSense.

    I am so confused right now because I don't know what the yield report means and if I can understand what this is telling me then I can possibly yield more revenue.
     
    ttalk, Apr 25, 2012 IP