Understanding Adsense

Discussion in 'Reporting & Stats' started by Torsten, Feb 16, 2010.

  1. #1
    How does one interpret the adsense reports (OK, I know what chanels are, the page impressions and the currencies mean)?

    But what about Page CTR and Page eCPM How do they calculate the payments in the end? There are pages that try to explain this, but I'm not sure, if I comprehend this fully.


    Does that have any strategical implications on how to run a site with adsense best?
     
    Torsten, Feb 16, 2010 IP
  2. Currency Trader

    Currency Trader Member

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    #2

    The only thing that interests me is the eCPM and the actual daily earnings
    The eCPM is the earnings per 1,000 ad impressions
    e.g. I sell banner space for $5 per 1,000 impressions, but make about $25 eCPM from adsense on the same site - therefore adsense is making me 5X more than banners
    The daily adsense earnings per site and the daily adsense total from all sites is also of concern to me, as I now make my living from the revenue my sites generate
     
    Currency Trader, Feb 17, 2010 IP
  3. Torsten

    Torsten Peon

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    #3
    Thanks Currency Trader. The eCPM seems to me the most important one as well. I can see huge differences on the eCPMs. Between US$1 an 1000US$

    This also seems to relate to the sites the adchannel is on. The number of page impressions is seemingly an important factor as well. And yes, I would make a passive income from Adsense/Online advertizing as well.

    I have about a 1000 impressions a day and a click rate of about two or three percent. I'd like to see this more in the line of 10.000 impressions with a similar percentage. I hope to achieve this with Joomla as this allows for the creation of more pages (I use html and a bit of DNN at the moment). More pages of course means pages of a nature that attracts visitors for the strong keywords of the site.
     
    Last edited: Feb 18, 2010
    Torsten, Feb 18, 2010 IP
  4. Currency Trader

    Currency Trader Member

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    #4
    Re.
    I have about a 1000 impressions a day and a click rate of about two or three percent. I'd like to see this more in the line of 10.000 impressions with a similar percentage. I hope to achieve this with Joomla as this allows for the creation of more pages

    You'll surely run foul of the CPU throttling/limiting in place on shared hosting accounts

    Those sort of impressions on a resource hungry joomla platform (also applies to a wordpress blog with lots of plugins) will slow your site to a crawl, cause database connection errors, have your account suspended - take your pick

    The above may even occur before you even manage 2,000 daily impressions - depends who your web host is

    I'd build more sites instead of building one massive traffic blog - a lot safer as well as loosing your only site's traffic will be devastating, whereby you're not going to lose traffic to several sites simultaniously if you spread the hosting around



    Re.
    More pages of course means pages of a nature that attracts visitors for the strong keywords of the site.[/QUOTE]

    Also means more site value, should you want to sell the site - i.e. each indexed page by google has a monetary value to a site buyer
     
    Last edited: Feb 18, 2010
    Currency Trader, Feb 18, 2010 IP
  5. Torsten

    Torsten Peon

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    #5
    ...Thanks for the advice. Concerning the "resource" hunger of site applications, we've already have an additional hosting package that needs to be populated from now. I should however add that this is still of concern to me, since I don't know for sure how this hosting provider is going to perform.

    In the end I estimate that we will have 50 sites + a myriad of external free blogs pointing to them.

    I got one site with a thousand pages (on a DNN package), but many of them seem to be repetitions. If I can solve the repetition problem This would attract even more visitors. Of course listing with the right keywords will be of value as well.
     
    Torsten, Feb 18, 2010 IP
  6. amyxl

    amyxl Member

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    #6
    i dont undersatand you guys
     
    amyxl, Feb 19, 2010 IP
  7. Currency Trader

    Currency Trader Member

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    #7

    Sorry about that - what is it you want clarifying?
     
    Currency Trader, Mar 5, 2010 IP