As individuals we would like to think all of our decisions are rational ones, we like to think that every decision we make or at least ones that involve some sort of purchase are all rationally made. But the truth is we are emotional beings and our emotions tend to drive our decision making more than we are aware of. Today we are going to share with you a few examples of emotionally driven purchases that really should be rational but are instead driven by emotion. After that we are going to show you how you can leverage this in your marketing copy by writing to tune in with your audiences mind to influence purchases. Read the rest here: http://www.inboundhound.co.uk/understanding-the-why-behind-purchases