Underselling eBook

Discussion in 'General Marketing' started by fireboat, Apr 23, 2010.

  1. #1
    Hello,

    I've created many ebooks (Clickbank) and Adsense sites that have done pretty well. But one of my more recent sites isn't doing too well traffic-wise or income wise.

    It's an ebook for a hugely oversaturated market. I started selling it at $19, then lowered it to $10, then lowered it to $7 and it won't sell. I'm honestly not surprised either - there are just way too many competing products and sites out there for this particular niche... and they all offer pretty much the same information.

    My question - What do you think I sohlud do to best monetize the site?

    a) Throw some adsense on the site and offer the ebook for free

    b) Break the ebook up into articles and develop a new site with free information - and adsense ads?

    c) Offer it as PLR? (Honestly I have no idea how PLR works or how people make money offering PLR books, but I could do research on it.)

    d) Something else?

    I'm not interested in:

    a) selling the site - I put a lot of work into writing the ebook and setting up the website. I just want to make a few bucks a month off of it.

    b) Offering some kind of opt-in service. I am no good at mass mailings. I don't like to write them. I don't like to receive them. Don't want to be bothered by it.

    Wondering what else I might do. Your thoughts are appreciated.
     
    fireboat, Apr 23, 2010 IP
  2. Perry Rose

    Perry Rose Peon

    Messages:
    3,799
    Likes Received:
    94
    Best Answers:
    0
    Trophy Points:
    0
    #2
    If you have a nice site, good copywriting, good advertising, it does not matter.

    You are quitting too soon.
     
    Perry Rose, Apr 23, 2010 IP
  3. fireboat

    fireboat Active Member

    Messages:
    686
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    58
    #3
    The copywriting is excellent, professional graphics, etc - the same sales page / model makes thousands when I sell similar ebooks in other niches. I don't have the capacity to offer as many free bonuses, fabulous video tutorials, and some of the other fancy gadgets competing sites offer. Mine's only an ebook with another ebook as a bonus.

    I've given the site 6 months and it hasn't performed well, despite lots of backlink building. It's had only a little over a dozen sales. It just can't creep it's way up the SERPs and it's not as attractive to affiliates as other products.

    I've given it my best shot, and I've invested a great deal of time and money. I've learned that this particular niche is not something I'm able to do well iin... at least not yet. Time to think of a new plan to have this site earn its keep among my collection of websites. :)
     
    Last edited: Apr 23, 2010
    fireboat, Apr 23, 2010 IP
  4. Perry Rose

    Perry Rose Peon

    Messages:
    3,799
    Likes Received:
    94
    Best Answers:
    0
    Trophy Points:
    0
    #4
    You don't listen.

    No offense, but I think you just need to get out of the "making money off the Internet" altogether.

    Anyway, good luck.
     
    Perry Rose, Apr 23, 2010 IP
  5. IM42

    IM42 Peon

    Messages:
    41
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #5
    It's prob a lot more to do with your sales copy then your cost. Lowering the price can be worse sometimes.
     
    IM42, Apr 23, 2010 IP
  6. fireboat

    fireboat Active Member

    Messages:
    686
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    58
    #6
    Perry - First of all, it's NOT a "making money off the internet" product. Secondly, I have no problem making money off the Internet. I am quite successful, IMO. Thirdly - it seems you're the one who is not listening. I asked for alternatives for taking the site in a different direction, yet all I seem to be getting is "Your product is not doing well because..." posts.

    IM42 - You're right about pricing. Awhile back, I actually tested another one of my products at two price points - 14.95 and 19.95. The 19.95 actually sold more copies. Go figure. Of course, this isn't true in every case, but sometimes a higher price suggests a better proudct to consumers.
     
    fireboat, Apr 23, 2010 IP
  7. scheng1

    scheng1 Peon

    Messages:
    1,255
    Likes Received:
    5
    Best Answers:
    0
    Trophy Points:
    0
    #7
    Why not add a few simple affiliate tools? If you can add 5 PLR articles, and a couple of banners or forum signatures, that will help. It is a waste to give away a valuable ebook away as freebie.
     
    scheng1, Apr 23, 2010 IP
  8. CynicZ

    CynicZ Greenhorn

    Messages:
    37
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    16
    #8
    download that viral script from theviralscript.com and give the ebook free as long as the user gets 10 clicks to their referal link which will (if the ebook is really good) make your site viral asap :D
     
    CynicZ, Apr 24, 2010 IP
  9. Perry Rose

    Perry Rose Peon

    Messages:
    3,799
    Likes Received:
    94
    Best Answers:
    0
    Trophy Points:
    0
    #9
    Um, I never said it was.

    *shrugs shoulders* Ok, if you say so.

    Good luck with it.
     
    Perry Rose, Apr 24, 2010 IP
  10. fireboat

    fireboat Active Member

    Messages:
    686
    Likes Received:
    21
    Best Answers:
    0
    Trophy Points:
    58
    #10
    Cynicz - I just pulled up the ViralScript websites. Lookis like an interesting concept - just refer 15 people to unlock download. Never seen that before.
     
    fireboat, Apr 24, 2010 IP
  11. raycowie

    raycowie Peon

    Messages:
    124
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #11
    Offer it with Master Resale Rights (if you own it of course) along with free bonuses.
     
    raycowie, Apr 27, 2010 IP
  12. mike116

    mike116 Peon

    Messages:
    29
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #12
    My first thought is to offer it as PLR. There are a lot of folks out there looking for fresh content that they do not want to produce themselves, so this may be an avenue to take.
     
    mike116, Apr 28, 2010 IP
  13. JHybrid

    JHybrid Peon

    Messages:
    416
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #13
    I would go with "b" but I would try CPA as an alternative to Adsense.
     
    JHybrid, Apr 28, 2010 IP
  14. ChrisHeggem

    ChrisHeggem Greenhorn

    Messages:
    46
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    16
    #14
    fireboat,

    Sounds like there are 2 issues. Traffic and Conversion. In an overly competitive niche, traffic will be an issue. How does your site compare to your other successful pages in regards to conversion rate?
     
    ChrisHeggem, Apr 28, 2010 IP
  15. BizDetail

    BizDetail Peon

    Messages:
    293
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #15
    If traffic is the problem, maybe your website has too little content. The typical eBook sales letter site isn't too interesting to visitors or search engines, maybe you need to get some more optimized content pumping through that thing.
     
    BizDetail, Apr 28, 2010 IP