Uncertainty about Session Duration for Banners

Discussion in 'Google Analytics' started by Lambo SAB, May 20, 2014.

  1. #1
    Hi there,

    I have the following issue (in Analytics) with Session Duration and bounce Rate concerning my Banners.
    So, when I click on Banner (in All Traffic) and then click on Users - Session Duration (in Secondary Dimension) then I have the following data which I can not figure out (I have attached the Print Screen of it). The 75% (714 users of 974 total) of all Sessions (clicks) on my Banner have been on my site (that's Session Duration) for a period of 00:00:00 with a Bounce Rate of 99.6% (100%).
    Isn't that strange? Can anybody explain it, please?
    I suspect it might be some illegal activites, to shine up the No. of clicks on Banner, or maybe it's just the Analytics tracking issue (which I don't understand).

    Thank you,
    Lambo
     

    Attached Files:

    Lambo SAB, May 20, 2014 IP