Hi I advertise on adwords too and honestly the results are not too promising yet. I did my homework with the keyword discovery, writing good titles and testing everything. However I see very low impressions ( and average positions) on my popular keywords like ink "cartridges" or "hp cartridges". These are general keywords and I am using them as broad match with some negative keywords but I get only 423 impressions for the "cartridges" and 27 for "hp cartridges" keywords per day. Now there is no traffic can be generated from these kind of impressions what so ever. I try to bid a bit higher $1.60/ click on one of my keyword and lets see what happens. I checked the bid prices on overture and the highest one is 2.75 ( and Hp.com has $20.00) Can somebody help me on how to get more impressions? If there are no visitors who sees my ad how will I ever be able to generate a click? Should I bid higher? Thanks Laszlo the printer supply guy.
How long has the campaign been running? It takes time (about a week) to hit full speed. Also Adwords assign a quality score to your landing page. This means if google doesn't rate your site you need to pay more to get your adverts to show.