Ultimate Marketing Strategy

Discussion in 'General Marketing' started by Jonathan Hue, Mar 17, 2008.

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  1. #1
    Hello everybody,

    One of my friend mentioned this to me. Its amazing i think. It said that "In a recent marketing campaign in Vancouver, 3M sought a strong image for their security glass. They modified a bus shelter and fitted their security glass and filled

    it with REAL BANKNOTES.

    Many have tried to gain access with golf clubs and baseball bats but obviously the glass remains intact! This is what you call having faith in your own product..."


    What do you guys say?
     

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    Jonathan Hue, Mar 17, 2008 IP
  2. Possibility

    Possibility Peon

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    #2
    Brilliant, I think too. Saw this a little while ago. Definitely convincing!
     
    Possibility, Mar 17, 2008 IP
  3. kgrad

    kgrad Well-Known Member

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    #3
    wow! This is Viral Marketing at its best!
    Truly! What an innovative idea!
     
    kgrad, Mar 17, 2008 IP
  4. Nonstopmarketing

    Nonstopmarketing Banned

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    #4
    great idea
     
    Nonstopmarketing, Mar 17, 2008 IP
  5. immortality

    immortality Peon

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    #5
    I saw this years ago. Its all one dollar bills so its probably less than $50,000 so if it was broken they wouldnt be at much of a loss. It only works because it looks like a lot.
     
    immortality, Mar 17, 2008 IP
  6. Jonathan Hue

    Jonathan Hue Peon

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    #6
    Whether its a $1 or $99,999,999 Its about the product, break it you get it....

    Innovative!
     
    Jonathan Hue, Mar 18, 2008 IP
  7. wokaka

    wokaka Peon

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    #7
    Yes, this is nice. Haha...
     
    wokaka, Mar 18, 2008 IP
  8. Al Capone

    Al Capone Well-Known Member

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    #8
    Hmmm... I think I may have a go at it, anyone tried to blow it up yet? :p
     
    Al Capone, Mar 27, 2008 IP
  9. Perry Rose

    Perry Rose Peon

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    #9
    How's the syphilis doing, Al?
     
    Perry Rose, Mar 27, 2008 IP
  10. kingofsanda

    kingofsanda Peon

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    #10
    It was a great idea to use the glass from the bus shelter for their security glass.
     
    kingofsanda, Mar 27, 2008 IP
  11. readezarchive

    readezarchive Active Member

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    #11
    I wonder if anyone got arrested for vandalism? Anyway, it's a brilliant marketing idea and a great product it looks like!
     
    readezarchive, Mar 27, 2008 IP
  12. bigmodo

    bigmodo Well-Known Member

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    #12
    intelligent idea i think
     
    bigmodo, Mar 27, 2008 IP
  13. Swiftie

    Swiftie Active Member

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    #13
    That's a truly amazing idea... I'd break around the glass if I could lol
     
    Swiftie, Mar 27, 2008 IP
  14. andrewp730

    andrewp730 Member

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    #14
    wow thats cool. is it bulletproof?
     
    andrewp730, Mar 27, 2008 IP
  15. touchAshley

    touchAshley Active Member

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    #15
    I'd run a truck through it.
     
    touchAshley, Mar 27, 2008 IP
  16. craiger22

    craiger22 Well-Known Member

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    #16
    That really means alot to a customer when a company stands behind their product like that.
     
    craiger22, Mar 27, 2008 IP
  17. bmrudge

    bmrudge Peon

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    #17
     
    bmrudge, Mar 27, 2008 IP
  18. The Stealthy One

    The Stealthy One Well-Known Member Affiliate Manager

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    #18
    That is absolutely brilliant! :)
     
    The Stealthy One, Mar 27, 2008 IP
  19. Seventh_Kingdom

    Seventh_Kingdom Peon

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    #19
    I'm surprised someone hasn't come by at night with an electric saw or something and just cut the entire thing off and taken it home...

    -SK
     
    Seventh_Kingdom, Mar 27, 2008 IP
  20. Isaac

    Isaac Peon

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    #20
    That was the first thing I thought of when I saw the picture. :D
     
    Isaac, Mar 27, 2008 IP
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