Hey guys I have been reading through this site for about a month solid. Great info, many thanks! I am based in the UK, and have made a couple of very basic sites. The content is pretty much targeted towards UK traffic. Will my traffic and earnings be lower because of this? I could change the content to be more US targeted if need be, but would that be worth it? Many thanks in advance DD
It depends on what are You selling on Your site. I had great result with UK traffic from Google. US traffic is also great but from my point of view UK visitors are "opening" there vallet more easily. Have great success with Your e-business!
If you sell a product it shouldn't matter. If it is a content site, then it can vary depending on the relevancy of adverts that would show in the US market. Although, it may not make much difference overall, if you want it to be a UK audience then you would need to focus promoting it from relevant UK sites to obviously bring as much relevant organic traffic as possible.
I think if the content is specifically tragetted to the UK audience then the click value would probably be worth more from UK visitors assuming you get ads that are targetted to UK audeince. Generall, the US clicks are worth more than any other country.