Does P work like adwords, after a period of time do you bids come down. Additionally does anyone know if changing ad text impacts history? ie is history held in part at adtext level? Or having said that where is the history held. Good luck to all those in the UK who are going thru the YSM change.
we have just gone through the upgrade. the changes to the interface are great IMO. we have noticed that are costs have gone up (with no changes to our account other than the upgrade). Most of our spend is with google, so Yahoo has always been secondary, but I am dedidicating some time to dig into this more fully over the next week or so. upgrade went very, smoothly.