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Ugly site has better CTR? Conspiracy theory? Make site uglier?

Discussion in 'AdSense' started by dp2009, Apr 13, 2009.

  1. #1
    Friends were comparing sites (similar niche). Found out that ugly designed site (difficult to see and navigate, no graphics design) gets high CTR, over 10% (and user probably clicked mistakenly or just wanted to be out), while another nicely designed site get only about 1% (about double the PV). The earning difference is $50 a day and $10 a day.. So should be make the site uglier?

    The traffic are all from search engine, the return rate is about 8% vs. 10% (nice site)..
    SEMrush
     
    dp2009, Apr 13, 2009 IP
    SEMrush
  2. *eng.ahmed*

    *eng.ahmed* Banned

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    #2
    yes you are right but the site which has 10% ctr his account will be disable if his content so nice and the other who make 1 ctr he may take $5 for 1 click .. i knew a friend his site make 400 clicks and make $55 becouse his content not good after 5 month the 400 clicks make $12
     
    *eng.ahmed*, Apr 13, 2009 IP
  3. cfoo

    cfoo Peon

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    #3
    Not really. If your site looks ugly, google may not like it, and you'll have the chance of being smart-priced.
     
    cfoo, Apr 13, 2009 IP
  4. yakusokutebayo

    yakusokutebayo Well-Known Member

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    #4
    Sounds like he's been smart-priced. :D
     
    yakusokutebayo, Apr 13, 2009 IP
  5. dp2009

    dp2009 Peon

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    #5
    There CPC are very close, ugly or nice.. I don't think Google can detect webpage elegance. So the jury is still out their, an ugly site, which cause reader some pain, ending up getting more CTR.. and CPM.. Is that a flaw in the system?
     
    dp2009, Apr 14, 2009 IP
  6. Simrn

    Simrn Active Member

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    #6
    i agree with dp 2009 i would say make site ugly (narrow the space b/w content and adsense) match the adsense with content in an ugly style that sometimes it's hard to discriminate b/w internal links and adsense URLs. Ugly not means low quality content or bad internal linking structure!!!
     
    Simrn, Apr 14, 2009 IP
  7. taoski

    taoski Peon

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    #7
    Just keep it quick - thats my rule.
    Nothing too flashy or over the top! Give the content immediately (with ads) and see what happens.
     
    taoski, Apr 14, 2009 IP
  8. mdamin76

    mdamin76 Well-Known Member

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    #8
    Some of ugly looking sites are made to have their visitors click on adsense as they'll find that the ads seems more helpful than the site's content. Be careful as it is a part of blackhat.
     
    mdamin76, Apr 14, 2009 IP
  9. movidalatina

    movidalatina Well-Known Member

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    #9
    Here is an ugly site that does pretty good,so good
    as a matter of fact, that they are premium pub
    my hot comments.com

    so in some cases i would say yes. young adults...mature=not ugly
     
    movidalatina, Apr 14, 2009 IP
  10. tommygadget

    tommygadget Peon

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    #10
    Many of my sites are plain. Some are ugly. I honestly believe that users see an unprofessional website as somehow more sincere. Also, many times the ads are more interesting than the content they came for.

    TomG.
     
    tommygadget, Apr 14, 2009 IP
  11. config_error

    config_error Well-Known Member

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    #11
    ugly sites with good content, some users like them. some are simple websites, faster to load.
     
    config_error, Apr 14, 2009 IP
  12. goldenstateofmind

    goldenstateofmind Banned

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    #12
    yeah avoid flash at all costs
     
    goldenstateofmind, Apr 14, 2009 IP
  13. intelinside

    intelinside Well-Known Member

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    #13
    It can be a gamble because if you have an ugly site, you might get a click but that would be the last click of that user :). s/he wont return ever again.
     
    intelinside, Apr 14, 2009 IP
  14. nancy_18am

    nancy_18am Peon

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    #14
    may be becouse this sites easy to paging
     
    nancy_18am, Apr 14, 2009 IP
  15. tommygadget

    tommygadget Peon

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    #15
    That's really the point, though because you are looking for the adsense click, not list building. And yes, my ugly/plain sites are not db driven and load wickedly fast.

    TomG.
     
    tommygadget, Apr 14, 2009 IP
  16. Kodu

    Kodu Peon

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    #16
    I think design takes a good role, but what matters the most is where you put the ads (call people's attention), that's what will generate a better CTR IMO.
     
    Kodu, Apr 14, 2009 IP