For one ecommerce site I work with, Google Analytics reports that the bulk of conversions occur between 61 to 90 days. See attached. I am guessing that at one time or another, somebody has published averages across ecommerce sites, and now I want to know what is typical. Anybody know of any statistics?
Found this: https://www.nngroup.com/articles/long-sales-cycles-online/ If anybody wants to share their data, I would love to see it. As the above link mentions, the lag time is longer for big ticket items.