Typical Open-Rate For Mailing List Blasts?

Hey guys,

What is the typical open-rate for a newsletter or solo mailing sent to your list? (number of people who open the email VS. total number of people the email was sent to)

I know it obviously varies, but what would a rough figure be?

I sent out a newsletter to about 11,000 opt-in subscribers a few weeks back, and only 1500 opened it. (The mailing program I have has a "track open rate" feature)

This seems pretty low, no?

Any help would be appreciated.

Thanks.

Sean

 

13% open rate isn't the end of the world, actually. MailerMailer states that the average open rate (with a sample size of like 200 million emails) is something around 19.1%, with the high range being Government and Religious emails around 33%, and Entertainment, education, computer, and wholesale running around 11-13%.

I'm guessing your click rate was about 2-3% based on what category it sounds like you're in.

So, no, I wouldn't say you had that bad of an email. The trick is to clean out your unsubs and your repetitive bouncers and continue to build value in each email you send.

Cheers,

 

I get about 15 to 17 % open rates and 5 % click rates

 

Hi

Yea I agree that's not that unreasonable. Was it your own list?

I can get wildly varying rates of click throughs (don't measure openings) sometimes as low as 1% right up to 20%

I tend to get better response with shorter emails/recommendations

Regards

Baz