I am running a financial stocks related site, what is the typical CTR? Mine varies from 0 to 5% per day. Is this normal? Thanks.
My financial sites have the worst CTR. People are looking for very specific information, usually. There are ways to increase CTR on financial sites, but none of them are consistent for the long term. The big problem with financial sites is if your information changes -- making older pages irrelevant and not read (or even worse, people leave your site).