At a time of PPC process what exactly the keywords we use for the PPC? Whether it is broad or exact keyword? if you have a expertise in PPC then please share your ideas to evaluate the PPC process and share how we can generate the needy visitors only? because some time it happens the users clicks on the keywords which we used for PPC results bounce rate increases and our money get wasted through unnecessary click at such situation how exactly we works. Need experts advice.
As as selecting key words for PPC campaigns, you should, especially if you are a local business, you your locality first then the keyword. This will do two things for you - make your costs less, and more importantly narrow the term down to people really interested in your services.