I just have two quick Adwords functionality questions. 1. Let's say I do a broad match for: shop (not "shop" or [shop]). If someone searchers for shops, shopped, shopping, shopper, etc., will my Adwords campaign show up? 2. Let say I do a broad match for: cool shop (not "cool shop" or [cool shop]). If someone searchers for cool book shop, cool local shop, cool ____ shop, etc., will my Adwords campaign show up? Thanks!
1) in my experience broad match has got so broad that "hot money" could trigger your cool shop ad 2) you'd be better off posting this in the adwords forum.
According to Google Adwords help..the answer is Yes to both questions. http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100 "Broad Match - This is the default option. If your ad group contained the keyword tennis shoes, your ad would be eligible to appear when a user's search query contained tennis and shoes, in any order, and possibly along with other terms. Your ads could also show for singular/plural forms, synonyms, and other relevant variations. For example, you ad might show on tennis shoe or tennis sneakers. Run a Search Query Performance Report to see what keyword variations trigger your ad."