Hi all, 2 questions here. One, do you increase your conversion rate by using a landing page as opposed to direct-linking to affiliate page? and Two, what is a good average CPC?? Or does it depend on the keyword? Right now, I'm averaging .16 on one of my campaigns. Thanks a lot!! -SK
Use your common sense - do you think you can sell the product better than the affiliate page? If so, then create a landing page with your own improved sales copy and hopefully you'll see an increase in conversions. It is entirely dependant on what that keyword is worth to you. If you're making a profit from those 16 cent clicks, that's good. I run a campaign with a much higher CPC of $2, but it's definately worth the money because each sale generates $1600.