Two int'l sites, one blog: How to handle?

Discussion in 'Blogging' started by agklein, May 4, 2010.

  1. #1
    Hello,

    My business currently operates in Australia and we maintain a website on a .com.au domain. As part of our content marketing strategy, we run a blog on this domain.

    We're now looking at expanding operations into the US and have secured a .com domain. We'd like to run these two websites independently of each other, as our product offering in each market will vary.

    This said, the content on our blog is still relevant to both Australia and the US, so we'd like to set it up so that it generates traffic from each market. We've considered simply posting the same content to a blog on each website, but I know that search engines generally frown upon duplicate content. This approach could also cause confusion, for example if someone in the US market found a link via organic search to the Australia site.

    Are there any best practices for this sort of scenario? Should we run the blog on both sites, optimise as much as possible to tell search engines where each site is located, and hope for the best? Or what about running a single blog on a third site, with links to both versions of our site? (Although I know this isn't ideal either.)

    Would appreciate anyone's thoughts on this.

    Cheers,
    Andy
     
    agklein, May 4, 2010 IP
  2. extremephp

    extremephp Peon

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    #2
    Well, I have got a different option than what you have stated here..!

    Well, that would be just something different :)

    have 1 blog on .com, and give the same link to the .au domain viewers and give them a redirection page first telling them that you are being redirected and infos are here so and so on.

    That Would do great Dude..! waiting to hear from you..! :)
     
    extremephp, May 4, 2010 IP
  3. agklein

    agklein Peon

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    #3
    Thanks, that's a very interesting idea! From an SEO perspective, do you think that's preferable to the two other options I described?
     
    agklein, May 4, 2010 IP