Two different marketing strategies for different countries?

Discussion in 'General Marketing' started by Chris8080, Apr 11, 2012.

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  1. #1
    Hello,

    we are running an online B2B store, started from German now for one year.
    Most of our traffic and turnover was just generated by emails that we sent to a very targeted and selected audience.

    Now, we set up an English version as well and wanted to start sales in English as well. Starting from a mailing list that is very targeted as well brought 0 orders.
    Now we use different channels like FB page, FB private account, classified ads, a few forum links, some directory links.
    Unfortunately, there is almost no traffic on the English version and way worse: No orders.
    In Germany it worked totally different.
    How can I deal with that issue?
    What would be the best way to go and why exactly is Germany so different from English speaking countries?

    Thank you in advance
    Bye, Chris
     
    Chris8080, Apr 11, 2012 IP
  2. seoadviser2

    seoadviser2 Peon

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    #2
    Are you intrested in banner exchange with german b2b website?

    PM me...
     
    seoadviser2, Apr 11, 2012 IP
  3. eneroil

    eneroil Peon

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    #3
    Yes I agree with you friends.
     
    eneroil, Apr 12, 2012 IP
  4. Nystul

    Nystul Well-Known Member

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    #4
    without knowing your product -

    might be there are many other competitors while using the English Language as compared to German ?
     
    Nystul, Apr 12, 2012 IP
  5. sultanofseo

    sultanofseo Notable Member

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    #5
    people in different countries have different mindset. keywords are also different in some cases form country to country. what people in US or Canada search for, German people may not use the same search term to search for the same thing. its not just language issue where if you convert form German to English, the outcome turns out to be different that expected. its also a cultural issue where different way of presenting things appeal to different people. you just have to understand the mindset of people in English speaking countries in order to market your product there.
     
    sultanofseo, Apr 12, 2012 IP
  6. holgerheinze

    holgerheinze Peon

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    #6
    What's the page? It may be an issue with missing key words, no credibility in this specific B2B market or the english speaking market is more mature and developed than the German market. (i.e. a product that is established in the US could be harder to market through direct mailing whereas if you were the first ones to have it in Germany it could be easier to get orders.

    Holger
     
    holgerheinze, Apr 12, 2012 IP
  7. WeCreateCash

    WeCreateCash Member

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    #7
    I'd agree that the markets could be totally different for the product or service you're selling. The demand could be higher in Germany or it just needs to be marketed differently in the US. I'd be interested as well to see what you're offering.
     
    WeCreateCash, Apr 12, 2012 IP