Twenty pages for the same thing?

Discussion in 'Google AdWords' started by Jon12345, Jan 23, 2008.

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  1. #1
    I have around 20 keywords for my particular niche, all of which are directed towards a lead generation page with a form on it.

    To get a good QS for each Adgroup, do I need to create a page for each keyword? e.g. put Title, H1 and small piece of text with the targeted keyword on each page.

    If so, this seems like a silly amount of duplication for essentially the same page.

    Also, does anchor text pointing towards a page have an impact on the QS? e.g. lots of anchor text pointing to mypage.php all saying "widget coupon" and thus you get a high QS for "widget coupon", regardless of what is on the page.

    Thanks,

    Jon
     
    Jon12345, Jan 23, 2008 IP
  2. bl4ckmaN^

    bl4ckmaN^ Well-Known Member

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    #2
    If you keywords are very similar to each other, then one landing page will be ok for all of them.

    Group your keywords tightly, create an ad for each of them.
     
    bl4ckmaN^, Jan 23, 2008 IP
  3. magda

    magda Notable Member

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    #3
    Also, does anchor text pointing towards a page have an impact on the QS? e.g. lots of anchor text pointing to mypage.php all saying "widget coupon" and thus you get a high QS for "widget coupon", regardless of what is on the page.

    No - that's an SEO issue - nothing to do with adwords Quality Score.
     
    magda, Jan 24, 2008 IP