I am going into analytics and looking at longer tail terms that I people have visited my site through. I then go to google and type them in to find that they're in the top ten. I think moving these terms to #1 would be easy since the competition for longer-tailed terms is easier to beat.. correct? What is the best way that I get it to #1? Do I just do directory submissions with that phrase as the anchor text? Or is that overdoing it? Is it siimply something I can do on-page? Such as adding more keyword rich text? From what I understand, moving around in less competitive phrases should be rather easy.. correct?
One tool that might make your life easier is http://www.hittail.com 1- Don't use directory submissions, not unless they are real, quality directories. You might try sites like digg, delicious, etc. and have better success. 2- Definitely do some onpage work and add more keyword-rich text. But don't write for the search engines, write for humans and write quality content. Then maybe go back and edit it and add a long tail term or two. 3- Less competitive phrases should be easier to rank for, that is the purpose of long tail marketing.