Personally I think .tv's are grossly overpriced to the point of extortion. Didn't stop me registering [ ClickHereFor.TV ] Dunno about you lot but it strikes me as being rather memorable. 'Click here' is good for about a billion results in the search engines, eh Haven't set up hosting for it yet but I bought it on the basic of traffic via remote control reviews and links / reviews of TV listing. If it only makes a few dollars a month it will be worth it. If not, chalk it up to experience, eh.
Exactly. Definitely worth a shot if you have a creative angle for it. I'll try to remember to come back in post a few months down the road my experience with my .tv name/launch coming up. In any event, I would recommend giving it a try if you have the money to spend, and the theme/idea for your site relates to TV or media. Good luck.
They are good TLDs and OK for use if branded. Require huge significant exposure and marketing budget. If that is not done, then it's unlikely somebody will type or think of xyz.tv instead of a xyz.com