Hi, Im planning to launch a website soon and I was thinking about advertising in TV. But I have some questions. For example: (not real numbers/ prices) Lets say I have 10000 budget for advertising. Between 8 pm to 9 pm (primetime) on every day 10 seconds spot cost 500. So that means I can get 20 spots for that price. There are few ways I can choose spots. 01. Show the ad TWICE between 8-9pm everyday. This means 20 spots will be over in 10 days. 02. Show the ad ONCE between 8-9pm everyday. This means 20 spots will be over in 20 days. 03. Show the TWICE between 8-9pm per 2 days. This means twice on Mon, twice on Wed, Twice on Fri etc. 20 spots will be over in 18 days. My question is what will be most effective? or do you suggest any other way to do this? Thanks
Is this a local business? Because any of this makes sense only if it's a local business and you want to get your business' name out. Having said that, if I were you, I'd show my ad in as shortest time period as possible. So it would have either been option #1 or #3. There's such a thing as advertising fatigue. When viewers see the same ad/commercial over and over again, they begin to tune it out. To me the option #3 sounds like the most reasonable one. If it's not a local business, then spend your budget on the AdWords and Bing Ads paid advertising instead.