Not sure if this effects everyone, but if you haven't yet you might want to stop all of your ppc until after the holidays. Most stores are past their shipping cut off date for Christmas so online sales should drop off dramatically. Most of the traffic online this week will be people researching that last minute item to buy in stores. Not to mention that today is one of the busiest travel days of the year, are our sales really going to be shopping online instead of being with family? Something to consider.
Well its not as if it costs us having people not click on our ads or not be there, there will definately be a few people still hounding for something.
Overall all december has been below average for some marketer(especially clickbank). But most digital and physical products should still be able to make a lil profit through this next week, probably getting weaker towards the xmas. They say tommorrow is the "actual" busiest day of the year, not black friday. So how did some of you do on that day? Well GL guys and gals.
no reason to stop campaigns people buy up untill the miniute. and even after with all the gift cards. let your campaigns run... no need to pause unless u arent making money.
The post office is only open for 3 more days including today. As I said some people may still do fine. But if anyone has a few PPC campaigns that need a higher conversion rate they may want to pause/slow them. The same holiday numbers just wont be there. Your going to have to REALLY want something to pay for overnight or Sunday delivery, Id think most people will just go off line for it.