Turn.com - new generation ad network?

Here is a short review of a new player in the ad network field:

Turn will announce a new advertising platform at the Web 2.0 conference. It combines CPA bidding with a wide range of user, site and ad performance analytics. The company calls itself the worldâ€™s first automatic targeting, bidded CPA ad network.

The Turn network is taking an approach that mixes cost-per-action (CPA) bidding and analysis of 60 contextual, behavioral, demographic and performance factors in determining which ads to serve and when. The company intends to do all the ad placement heavy lifting in the background so that buying ads is made supremely simple and yet unusually effective.

Buying ads in the Turn Network doesnâ€™t require keyword selection and management. Instead, buyers identify actions they want their audience members to take and how much they would be willing to pay per time those actions are taken. That action might be a site visit, email sign-up or completed transaction.

When visitors come to a site, data about those users, contextual analysis of the site, of the ads and of every ad permutationâ€™s success in that and related sites are all considered in determining each adâ€™s probability of success. That probability of conversion is then considered relative to the price being paid on a CPA bases.

The CPA bid divided by the probability of the action being takes equals an adâ€™s effective revenue per thousand impressions. And thus an ad is served.
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Turn.com - new generation ad network?

slava75 Well-Known Member

mamma gilly Guest

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Turn.com - new generation ad network?

slava75 Well-Known Member

mamma gilly Guest

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