Is your language tuned? Attuned to the environment in which it is used? Check! Its high time that we checked our language.There are many requests for writing letters, emails, articles etc.these days. But is the copy/content in sync. with the subject matter? Copy/content writers, when they draft an article need to see whether the article is in harmony with the context. Using peppered, sweetened and flowery style may be totally anachronistic to the subject matter. But since it gives a scholarly tinge to the article, some people these days go in for such stuff ignoring the context or subject. Flawless and clean style, compact with meaning is enough to allure people. This is my piece of mind.Being a Copy Writer myself, I find it indigestible to read articles which have no depth but only verbal frills. DPiites,your comments on this?
Simple, concise language is best; writing in "your" style, not just using a bunch of big words/buzz-word to sound good.