Tumblr is a microblogging platform and social networking website, owned and operated by Tumblr, Inc. The service allows users to post multimedia and other content to a short-form blog, named a "tumblelog". Users can follow other users' blogs, as well as make their blogs private. Much of the website's features are accessed from the "dashboard" interface, where the option to post content and posts of followed blogs appear. As of February 27, 2012, Tumblr had over 46.2 million blogs. According to comScore, it scored 13.4 million unique visitors in the U.S. in July 2011—up 218% from July 2010. Its headquarters is located in Midtown Manhattan, New York City. Recognition In August 2009, Tumblr's CEO, David Karp, was named Best Young Tech Entrepreneur 2009 by BusinessWeek. In August 2010, Tumblr was named as a finalist in Lead411's New York City Hot 125. Celebrities that use Tumblr include Lady Gaga, Zooey Deschanel and John Mayer. In 2011, We are the 99% tumblr went viral and became the unifying slogan for the Occupy Wall Street movement. On October 21, 2011, Tumblr became the first blogging platform to host President Obama's blog. FEATURES Multiple Services I have multiple services with a simple click, which is a great time saver. I have the option to stay in touch with my readers on Facebook, Twitter and WordPress by posting everything simultaneously through Tumblr. Post via Mobile It truly is easy to post via my mobile device with an Android Tumblr app. As a matter of fact, that is how I started my Tumblr blog with my app in less than 10 minutes! Tumblr Themes Tumblr’s custom themes flow with my creative juices because they are super easy to select and upload. You can watch the video below to see what I mean. Allow Others To Post I can allow others to post to my Tumblr roll after queuing and approving them, of course. Analytics I can easily integrate my analytics. If you have a google analytics account, you simply edit your theme and put the GA script in there. That is always very cool for widening wallet. Import my RSS I haven’t done this yet, but it’s worthwhile. I can automatically import any RSS feed into my Tumblr roll. Custom Domain If I want to stand out, which I do, I can use a Custom Domain. Like I said, I am not a whiz-bang social network blogger. So, the simpler it is for me to blog and stay in touch with my friends through Tumblr the better for me.