I have a campaign with about 15-20 keywords all at 7/10. My impressions seem to be way down today like 30 clicks and 2150 impressions on search total and I usually average like up to 10000 impressions a day. Any idea whats going on here?
I wonder if, all things being the same, there are only two situations that could cause something like that. Either Google has changed something in the calculations--are the QS scores the same--or competition from other advertisers changes everything. Additional bids, QS scores, landing pages, etc. could cause a sudden change, I would imagine.
do you still have this problem? Or for just one day you saw it? Is everything okay with your campaign? Budget, keywords,... Did you change anything?