Trying to figure out the search intention

I found a keyword related to a website of mine that is so easy to rank, it's almost silly.

It is currently receiving 2,400 searches per month.

I am trying to figure out the best angle to approach it for maximum conversions.

It's a generic term with the word 'essay' at the end.

For example, Red Balloon Essay.

I am trying to figure out if the searcher is looking for information on red balloons or if they are looking for someone to write an essay on red balloons.

How would you decide whether to provide essay-type information or an essay writing service?

Maybe I can somehow do both?

Here is the monthly breakdown, if it helps any:


Any extra advice would be greatly appreciated.

 

That stat won't help.
Need the actual kw to know and I am sure you don't want to post that on a public forum

 

This is not necessarily true.
Example: argumentative essay
This is not directly implying seeking for a stack of essays nor a buy keyword.

Edit* if it was plural it would have been different but OP mentioned singular form

 

I will tell you, it's definitely something that would be assigned in school.

Like "World War II Essay" for example.

 

I would first consider the age group that is likely to be searching for the particular topic. Sometimes it might not always be obvious, but you should be able to make a reasonable guess. Intent might also be identifiable by the months that the searches peak for. If it was university age, then they would have some cash to spend and might be willing to pay someone to write, but anything younger then it's fairly worthless in terms of writing a service. However, you can't ignore the potential of parents being willing to spend a few dollars on a product (particularly a physical, rather than virtual, one) if it has genuine educational value (speaking from my own experience, when helping my stepdaughter, I sometimes bookmark and/or explore a site further even after finding what is required). What is also worth considering is the later indirect benefit of attracting this traffic, even if it can't be instantly monetised. It might help to gains some new regular visitors, followers on Social Media and so on.

Ultimately, only you know for sure the answer to your question though as you know the keywords. My feeling is the answer is fairly obvious from them.

 

I know it's kind of hard when you don't know the keyword - I do appreciate all of the advice however.

It was a big help.

I am good at finding keywords to rank, it's developing the right site to monetize that traffic that I am trying to perfect.

 

Just put all the keywords into your website. No need to pick and choose which keywords to use when Google allows you to put as many as you want into your site. If you do pick and choose, you might choose wrong. You don't know for sure what the user will type into google, so put all of the keywords you found into your site. Once you have some analytics to show you which keywords are doing good, remove the ones that aren't performing.

 

But what I was asking was in what context to "put them on the site."

 

Eeh, is a hard question.
- First of all, if I am looking for a essay about red balloons its clearly I'm not there for the sake of information ( we have Wikipedia for that ). So I probably need to write fast my essay I totally forgot about.
In this case I am looking for fast essays that I can quickly improvise. If your website provide that, I'm happy and I will revisit / browse around. If not I will hit the back button asap and keep looking in search results. And that's a bad thing in the eyes of Google as far as I know.

- If I am looking for an essay writing service, I wouldn't mind if there's also the type of information mentioned above. If I am looking to buy it, most probably I have more time ( because if i were looking for fast buy the search query would include the words "paid" or "buy" ) and I am looking around to find something with quality. I am probably not that sure if I should pay for something like this or do it myself. I would be also joyed that you don't harass me with paid offers like most annoying "marketers" do , but you show some free information as well and let me make the decision to purchase. At this point, if I feel like the information is overwhelming and I want to get it without any effort I will 99% buy the service you recommend.

So my answer would be: Do both. It's a Win Win situation.
And you can do it with an elegant page display. Present it all like : " if you want to struggle and make it yourself here's the info. If you want to buy it and get over with here's the service. " Two ducks one shot.

 

Type them into your site the same way you say them. The same way you, or a student, would type them into google. All the combinations.

 

I originally started this thread in the Google forum but it was moved to 'keywords'.

I got an infraction for starting it in the wrong forum!

Come on DP, that's splitting hairs!

 

I can understand that.

However, did I really deserve a point against me?

I don't really want to get into a long, drawn out argument over it - but it seems the DP moderators play favorites a lot of the times.

Certain members that have been here for a long time can get away with cursing, abusive language, etc. - while others are penalized for the tiniest infractions.

I haven't been here very long, therefore it seems I haven't awarded myself the 'buddy system' yet.

I know you have seen these members I am talking about, they are abusive, cynical bullies - and nothing is ever done about them.

Then, I post a GOOGLE keyword question in Google, instead of keywords - and get a point against me.

That makes me not want to start threads here, for fear asking for help in a forum could cause me to be banned eventually.

Funny thing is, I asked in the help forum 3 days ago the best forum for a certain topic and never received a staff answer. It seems starting a thread in the right forum is such a hop topic for DP, but they don't want to help you find the right one.

 

I am sure I have only interacted with a small handful of the DP staff, but it's always been positive.

Looking at the other posts in the Google forum, I can see now that I shouldn't have posted there.

I will definitely check out the other threads before posting in the future to find their search intention (no pun intended)