Ever since I had downtime November 23rd my adsense revenue has nose dived, 50% or more drop and I am trying to figure out what the root cause is. So far I have tried changing ad formats, styling and placement with no results. I am wondering if someone else can see something I do not. Site http://www.nfscars.net Statistics 180-230k pageviews/day 11-14k users/day 15-19k sessions/day According to cloudflare I do about 31k/unique vistors/day and 280k+ pageviews/day of which 220k is regular traffic. Thanks, Mike
Hi Mike. Did you also experience a drop in traffic after downtime? What changed after 23rd? Did you check analytics and webmaster tools to see what changed? Traffic sources maybe? Did you changed ad positions? Give use more details please
Traffic recovered after the downtime about about a day or two after but the drop remained so to try and fix the issue I changed the site design but the ad placement has remained basically the same. Now I am testing with left column versus right column and not seeing much of a change yet.
I have attached some screenshots of analytics from Nov 10th to December 11th. pageviews, users, sessions. pageviews sessions users
Your analytics stats look good. I see no problem whatsoever. One more questions, did also your CPC decreased? Did you made changes in content/keywords? My best guess is just a temporary thing and your earning will improve.
What I am trying to figure out the clicks have been all over the place since the downtime like half of what they where which makes me think that adsense is not always showing an ad even though the ad pageviews have stayed the same. No changes to content/keywords just reskinned the site after the downtime and the huge revenue drop. Went responsive/cleaned up the html, made speed improvements, etc.
I did not, almost appears I was smart priced after that downtime or a lot of the clicks are not being counted now. Basically my December earnings are half of what my November earnings where and December is usually my best month out of the whole year. Crazy it went this far south.