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Try Yahoo!'s improved Content Match

Discussion in 'Yahoo Search Marketing' started by YahooPete, Oct 10, 2008.

  1. #1
    All,

    We’ve made some recent improvements to our Content Match technology that may offer a higher clickthrough rate and return on ad spend. Our new matching technology not only attempts to understand what the content is on a page but also who is viewing it. This can help to get your ad in front of customers who are ready to buy.

    The new matching technology is already in place, so all you need to do to take advantage of it is create a Content Match campaign. Keep in mind these basic guidelines when you set up your campaign:
    SEMrush
    •Create Content Match-only campaigns to manage bids and budgets separately from Sponsored Search.
    •See how much you can afford. If you add a Content Match campaign, you may need to adjust your spending limits accordingly.
    •Write specific ads and have targeted keywords for your Content Match ads, so that the ads appear only in the type of content where you want them.

    Hope this helps!

    YahooPete
     
    YahooPete, Oct 10, 2008 IP
    SEMrush
  2. Amraga

    Amraga Peon

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    #2
    Can we bid specifically for demographics as in Microsoft's adCenter?
     
    Amraga, Oct 11, 2008 IP
  3. dpking

    dpking Peon

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    #3
    Nice to hear this from your side:)
     
    dpking, Oct 13, 2008 IP
  4. dpking

    dpking Peon

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    #4
    Nice to hear this from your side:)
     
    dpking, Oct 13, 2008 IP
  5. golb12

    golb12 Peon

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    #5
    Content match is terrible on yahoo as far as my experience, if you could please tell me why sites like http://onlinemedicalhealthhelp.info exist?


    They run your network ad's for high cost keywords and somehow generate clicks, no click ever stays more then 0 seconds.
     
    golb12, Oct 16, 2008 IP