Try Yahoo!’s improved Content Match

All,

We’ve made some recent improvements to our Content Match technology that may offer a higher clickthrough rate and return on ad spend. Our new matching technology not only attempts to understand what the content is on a page but also who is viewing it. This can help to get your ad in front of customers who are ready to buy.

The new matching technology is already in place, so all you need to do to take advantage of it is create a Content Match campaign. Keep in mind these basic guidelines when you set up your campaign:

•Create Content Match-only campaigns to manage bids and budgets separately from Sponsored Search.
•See how much you can afford. If you add a Content Match campaign, you may need to adjust your spending limits accordingly.
•Write specific ads and have targeted keywords for your Content Match ads, so that the ads appear only in the type of content where you want them.

Hope this helps!
Michael

 

Thanks Thanks

 

Hi,

are you talking about ysm or something else, if your post is about ysm i will try it sure,

 

Anyone here have success with the 'new' YSM content network?

 

Thanks.

I will try.

 

Yahoo SM is better for some reasons, but the bids are way too high. Even for people wishing to spend a few hundreds a month. Can`t call it success I am using SM for like 2 weeks now, it`s working pretty well but not as I expected.

 

thanks for the news!

 

what matching are we talking about. i am trying to advertise a marriage agency there. i have added all the porn words as negative and instead i get traffic from all kinds of porn sites SO CALLED YAHOO partners it seems and have no way to stop it! I THINK THE ONLY MATCHING THAT IS MADE IS HOW TO MATCH RANDOM CLICKS WITH WHAT I AM GETTING CHARGED. and that is more than half of the traffic!

i am a simple webmaster that wants to get traffic from yahoo.com search. THERE IS NO WAY AT ALL TO DO THAT without paying for the crap traffic as well. are we still talking about matching here?

you mention about customers and interest and all that. most of the clicks are just random, they are not of people interested in my website in any way - the land on my website, i pay for that and they leave in 1 second! give the people chance to advertise on yahoo please! that is why they come to yahooo search marketing after all.

 

Yahoo stinks and their content match stinks worse