Trust is now more important = how to get it

Discussion in 'Search Engine Optimization' started by Dominic, May 6, 2006.

  1. #1
    With the latest google algo update, 'trust' for a domain has become more important.

    I'm going to go into detail about what I think improves a site's trust score with Google in a subsequent post in this thread (I'm about to have dinner) but wanted to put it out there for you to consider and comment on:

    1. How do you up the trust score of a site in Google's eyes?

    2. How can webmasters tap the greater trust in other sites?
     
    Dominic, May 6, 2006 IP
  2. BFTUK

    BFTUK Banned

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    #2
    Interesting concept.

    I guess the 'trust' factor could include the quality of all outgoing links.
     
    BFTUK, May 6, 2006 IP
  3. Keone

    Keone Peon

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    #3
    register your domain for a longer period

    5 to 10 years instead of just 1...

    I guess that would give you some extra trust. Not likely to just disappear again after a few months.

    Deeplinking also has some affect I think not just have links to your domain name.
     
    Keone, May 6, 2006 IP
  4. Alan Murray

    Alan Murray Well-Known Member

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    #4
    Get links from high ranking sites. Quality links are what is important in google.
     
    Alan Murray, May 6, 2006 IP
  5. Jamsi

    Jamsi Peon

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    #5
    Yep, spot on. I had a link from a PR6 recently. Did wonders :)
     
    Jamsi, May 6, 2006 IP
  6. boohlick

    boohlick Banned

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    #6
    Yep thats right, trust is like making every body belives in you, to get that you got to have them link to you especially those reputables sites ;)

    Good luck :)
     
    boohlick, May 6, 2006 IP
  7. Dominic

    Dominic Well-Known Member

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    #7
    I'm aiming for the link profile of a city newspaper's website (not as many links, but similar profile).

    Here is what I'm looking at to improve trust:
    * .edu and .gov links
    * deeplinks
    * links from body copy (editorial)
    * variety in anchor text
    * links from older sites
    * links from newspaper sites in articles

    Here is what I'm limiting:
    * links from links pages
    * sitewide links
    * reciprocal links lacking other merit
     
    Dominic, May 6, 2006 IP
  8. Halobitt

    Halobitt Well-Known Member

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    #8
    Have a picture of yourself, like your avatar!

    I think Willie Crawford talked about trust issues in a podcast b4. He called it 'Social Proof'.
     
    Halobitt, May 6, 2006 IP
  9. Dominic

    Dominic Well-Known Member

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    #9
    Agreed you should have a picture of yourself on your site or blog to improve trust with users.... but I was talking about the concept of domain trust in a search engine context. a-la- ... trustrank etc.
     
    Dominic, May 6, 2006 IP
  10. Halobitt

    Halobitt Well-Known Member

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    #10
    I would but I don't wanna scare them all away!:D
     
    Halobitt, May 6, 2006 IP
  11. Dominic

    Dominic Well-Known Member

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    #11
    Hire a stunt double!

    On topic... Boykin has some good tips in this article. Notice in part two of the article his diagram looks at the external links pointing to the page that links to your site....

    On that note... the link to your site you consider your A1 absolute best link.... there is no harm in building links to that A1 page with some apropriate anchor text, to further improve it's value.

    On my point, see my earlier post on theme jacking.
     
    Dominic, May 7, 2006 IP
  12. Alan Murray

    Alan Murray Well-Known Member

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    #12
    I think the reason so many seo's slag of link exchange is because they don’t want to do them because they are to time consuming.

    I think if you want to get a piece of software to trust you then you will be waiting a long time!

    I don’t believe just because a site has an .edu .gov domain helps in any way. I think your other suggestions are great.

    My point here is don’t over complicate things - I could point out a site that ranks for a highly competitive keyword that has mostly site-wide footer links. I think Google does not care if it is 3 way, Reciprocal, or site wide as long as it is a link from a quality page.

    I don’t know why Jim Boykin is saying link pages are dead; I have a high ranking site with about 90% of the links from link pages. I could provide many other examples the same as mine and sure many others on this forum could provide more.
     
    Alan Murray, May 7, 2006 IP
  13. www.AmCy.org

    www.AmCy.org https://domains.fedprimerate.com/

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    #13
    They count for much.

    As soon as I started getting links from .EDU and an official government website to a site I own where you can learn a language using Flash files, my G ranking went from oblivion to #1, and fast. Not a very competitive keyword (~4.5 million hits in G), but still it was no coincidence.

    If u think about it, .EDU and .GOV sites are probably automatically highly trusted: spammers and other shady types don't have access to these TLD's.

    I challenge anyone to point out a spammy .GOV or .EDU website.

    AmCy
     
    www.AmCy.org, May 7, 2006 IP
  14. Alan Murray

    Alan Murray Well-Known Member

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    #14
    I think some .edu sites you can add comments that have been hit by spammers.

    I am pretty sure Matt Curtts said that .gov or .edu extension makes no difference. There is a lot of high ranking .gov or .edu sites that would be great to get a link from, but I don’t it has to do with the fact that they have that domain extension.
     
    Alan Murray, May 7, 2006 IP
  15. Labcoat88

    Labcoat88 Peon

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    #15
    Out of curiosity, who is the registrar for .EDU domain names? Assuming one is a bonafide educational institution, how do you go about registering .EDU?
     
    Labcoat88, May 7, 2006 IP
  16. Keone

    Keone Peon

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    #16
    Keone, May 7, 2006 IP
  17. Smyrl

    Smyrl Tomato Republic Staff

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    #17
    What about the Truman University website someone was selling links on? Looks spammy to me.

    Hope by now Truman has removed the offending pages.

    Shannon
     
    Smyrl, May 7, 2006 IP
  18. www.AmCy.org

    www.AmCy.org https://domains.fedprimerate.com/

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    #18
    Didn't hear about it, but an aberration, I'm sure. Not the rule.
     
    www.AmCy.org, May 7, 2006 IP
  19. Dominic

    Dominic Well-Known Member

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    #19
    Yes, Matt said .edu and .gov don't make a difference.

    But they usually have a good link profile themselves and link to your site without recip.
     
    Dominic, May 7, 2006 IP
  20. www.AmCy.org

    www.AmCy.org https://domains.fedprimerate.com/

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    #20
    Why does everyone take Matt's word as "truth?" Sure, he provides lots of useful info, but I am sure that there are certain secrets that Matt keeps to himself, so as not too offend the G gods too much.

    As always, IMO
     
    www.AmCy.org, May 7, 2006 IP