Hello, I have started a brand focusing on empowering individuals to lead the change toward a cleaner and greener future by providing eco-friendly solutions that fit into modern lifes. I sell Laundry Sheets here in Spain, and I am finding it difficult to get traction. So far I have not made any sales, and have been trying to sell since beginning of August. I have a one product store, and have a quality product from Sweden. I made a private label of this in Spain, this mfg are doing very well in Sweden. I have focused on one social media channel (Instagram) to start off with.. I have been focusing on growing it organically as much as possible, before paying for some ads through instagram and google. I want to get feedback on my website, copywriting, instagram, my business and how I can build traction to get some sales in.. I have started going to different stores for marketing collaborations (Second-Hand Clothing stores, eco-friendly stores, etc..) I know this is a very competitive industry, and you need to stick out. Could you please provide me some guidance, and tips? I need some feedback, I would highly appreciate it.ht https://su-av.com/ Thanks!
1. Website Feedback User Experience (UX): Ensure your website is easy to navigate. Use a clean design that highlights your product's benefits. The purchase process should take no more than a few clicks. Product Description: Make sure your product description highlights not only the features but also benefits. Explain how using laundry sheets contributes to environmental sustainability, convenience, and cost savings compared to traditional detergent. Use engaging visuals that show the product in action. Testimonials & Reviews: If possible, gather testimonials from early users or leverage reviews from the Swedish market to establish credibility. Contact Information: Provide clear contact details and a chat option for customers to reach out with questions. This builds trust. 2. Social Media Strategy Content Goals: Shift from purely promotional content to a balanced mix that includes education, storytelling, and community engagement. Share tips for eco-friendly living, laundry hacks, or even customer testimonials. Engagement: Interact with your audience by responding to comments, holding contests, or encouraging users to share their own experiences with your laundry sheets. Building community is key. Collaborations: Partner with eco-influencers or organizations to extend your reach. Their followers might trust their recommendations, which can lead to sales. User-Generated Content: Encourage customers to share photos of their product usage with a specific hashtag. This builds community and can serve as free advertising. 3. Marketing Collaboration Retail Partnerships: Partner with local eco-friendly or convenience stores to stock your product. Offer in-store promotions or discounts for first-time buyers. Pop-up Events: Consider setting up a booth at local markets, eco-fairs, or other community events where you can showcase your product. Provide samples or starter kits to encourage trial. Workshops: Collaborate with eco-friendly stores to host workshops or educational events, where you can showcase how your laundry sheets work and their benefits. 4. Content Marketing Blog or Newsletter: Create content around sustainability topics, including laundry care, eco-friendly practices, and tips for reducing waste at home. Offer guides, infographics, or printable resources for users who subscribe to your newsletter. SEO: Improve your website’s search visibility through effective use of keywords related to eco-friendly laundry solutions. Research what potential customers are searching for and tailor your content accordingly. 5. Consider Paid Advertising Targeted Ads: Once you have a solid content foundation and social media strategy, carefully consider targeted ads on Instagram and Google. Focus on specific demographics interested in sustainability or eco-friendly products. Budgeting: Start with a small budget and test different ad formats and messages to see what resonates with your audience before scaling up. 6. Feedback Loop Customer Surveys: After your initial sales (or sign-ups), consider sending a feedback form or survey to understand user experiences and areas for improvement. 7. Community Engagement Build a Brand Community: Engage with sustainability advocates and brands for cross-promotions or mutual support. Being part of a community can also provide additional marketing channels through shared audiences.