Getting a good page rank for a website is every webmaster's dream. Here we discuss a very tried and tested technique for ranking high in the search engines by focusing on off page SEO. Most importantly, you should focus towards getting a sizeable number of backlinks from websites which have highly ranked pages. This is because Google places a lot of importance on quality back links. So when you pick up a backlink from PR 6 site – it tells the search engines that your website is valuable enough. Even backlinks from low PR sites will do, but getting linked to a PR 0 site won't do any good. But assure yourself that there are not many outgoing links to your referrer page, or you may be seen to be engaging in reciprocal link building and get degraded. All major search engines are now cracking down on sites that are involved in link exchange programs, so you have to be careful not to give them that impression. Please note that your incoming links are the ones that really help your SEO, not your outgoing links. It’s always better to link to sites that deal in the subject similar to your own. Search engines always prefer that sites link to other relevant sites. Getting links from unrelated sites won’t be as helpful when it comes to your site’s ranking. Lastly, always check out the website's age before linking to them. The older the website, the more value it carries. The purpose for this is that the search engines happen to have faith in these sites and have developed a continuing connection with them. You can easily find out the age of a website by employing various web apps that are available. On the whole, out of the aforementioned article it becomes clear that one has to follow certain thumb rules while going for link building. Only then will the back links work towards increasing the site's visibility in search results, and also increase web traffic.