Hi, I tried a video ad for one of my most successful campaigns. I used the movie maker that comes with XP and some public domain music and it came out pretty good. Being a video ad there is no text (though my domain name does contain my main keywords). So anyhoo, I grab all of my keywords from my text ad campaign and add them to this campaign so I can pause the old one and give the video ad a few days of testing before I decide how to split the keywords between them. Here is my problem... The quality score is so bad for the video ad that all of my keywords that I had for less than a dollar per click on the text ad campaign are now $5 and $10 minimum bid on the video ad campaign. Am I alone with this problem? Am I not doing something that I should be? Is this normal and I should not worry what the minimum bids say for video ads? Thanks JJ
Don't create another campaign for the video ad, just add it to the current campaign, otherwise you will start fresh and like you said your quality score is so bad and you will pay more.
Thanks Vlad7. I did not realize that I could add it to an existing campaign. For some reason I thought it required a Video Ad only campaign. JJ
forget min bids and quality score for video ads: Quality score has no influence in your video ads. Quality Score is for search network only. Video ads is only for Content network. You can keep a separate campaign and you can ignore the $5 and $10 bids - the technical reason for these bids is that there is no text ads on these campaigns and so there is no search network landing page there. So the quality score system could not calculate the relevance of the landing page for the quality score and the quality score = 0 as the quality score = 0 the min bid = max ($5 and $10). if you don't like the $5 and $10 for the new campaign: add a text ad and wait 24 hours or delete and add the keywords again with the text ad there. ignore the min bid values when you work only with content network - this is a Google trap.
I thought that might be the case because how could an algorithm give a quality score to a video file? I'm sure there's a way, but nothing feasible for something as new as these video ads.
There is no need to get data from the stream file. They could just use the same system as the quality score is based on CTR% history values and other statistic numbers - but they do not want to use it for content network. Is the same case of text ads for content network that do not has quality score but has only basic positioning and distribution based on content bid value.
I haven't done one yet, but from what I read you create the static image file separate from the video, right? I'd make sure it was an attention grabber to get them to click on it. Not understanding from your guys' discussion whether CTR history comes into play in this but that should raise CTR in case it does.
I have a video promo already produced for a direct mail campaign: http://www.legalnurse.com/video/video_01.html Will this work? Or is it too much?
160x120 10min Its is too much and is out of format Video ads must be something very quick that attract the customer to the site. it needs to be like a image ad or a flash ad think it like an image ad - do not think it like a tv ad