I've been accepted to TF and am looking to evaluate whether or not ot make the switch. I already know that TF is traditionally considered to be a "better" program. But I'm interested in knowing how much better. Does it provide a 50% better CPM rate, 100%? The only reason why I'm asking this question is Valueclick allows me a lot more flexibility than TF. I need to evaluate whether it's worth it. Thanks
you need to try it out. it varies greatly depending on niche. in some areas TF is great, in other areas it's absolutely pathetic.
TF is definetly a better program than ValueClick. For one it pays more and it has a better quality advertisers and banners. The only thing about TF is their console is a little cumbersome.
it depends on the niche. you will never know for sure without testing. I've had niches where TF pays 4 times what valueclick did, and I've had niches where valueclick paid more.