Hi guys I've been looking into the SERPs of Google for keywords like Sydney, Cairns, Sydney hotels, or something similar to that. Google has a section under the sponsored links "refine result for <keyword>". If I wanted to get to the top of the page for "lodging guides", how would I do it? Do I focus on the keyword lodging? If I only type in "Sydney", in the "lodging guides" section, there are other words bolded like "hotel", "guide" and so on. Why is that? Any thoughts on this would be appreciated. Eric