1. Advertising
    y u no do it?

    Advertising (learn more)

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Traffic through UTM codes or Referrals

Discussion in 'Traffic Analysis' started by Cannabis, Apr 15, 2015.

  1. #1
    Ok, so i've got pretty big campaign running and i have to assess the ongoing results.
    I am tracking all banner clicks via campaign UTMs
    I am checking Acquisition/Referral data

    and during the same period of time both display different results, for example UTM shows that banner was clicked 8k times, while referrals from that website are only 22...
    I'm confused which is more accurate?
    SEMrush
     
    Cannabis, Apr 15, 2015 IP
    SEMrush