Hi, Have a mystery on my hands and hoping someone can help. According to GA, our website has had a huge spike (by a factor of 10) in direct traffic from Spain to our home page. We have not launched a new website, do not we have any Spanish content, and the traffic is completely external, so the reason for this baffles me. Any ideas why this would happen? Thanks in advance.
If its a direct traffic, may be someone sitting their definitely knows your website. No more information can be extracted except the content the user viewed and other general metrics.