Traffic increase, CTR goes down??? I have a site with traffic increase from 300 to 1000 impression a day , but CTR goes down from about 3% to 1.7%s.
More then likely the increased traffic is overall less interested in what your adverts have to offer because your new traffic is less targetted or relevant then your original visitors. Pete
low CTR is always good,coz google knows u r playing decently.but try to make the site content rich so that nice ads show up nad users click it...
It's not unusual. It just means your site/link has begun showing up in search engines or places where people can stumble onto it more easily than before. They click on the link, see your site, and immediately leave because it doesn't interet them, whereas before you might be getting very targeted traffic because your links aren't showing up in all that many places. I wouldn't worry about it.
People are coming to more of your pages now and some of those newer pages might not be of as much interest. This willobviously lead to a fall in CTR. Also you ahve to look at other variables such as targetting, PSA.'s, etc.