I'm new to AdSense. My site has been up a couple years and I just now started putting ads on it b/c my Google SERP went to the first page. I'm making a decent chunk of change, but I'm getting frustrated by the payoffs. My traffic keeps increasing every week, but the amount I make per click is decreasing substantially. I started out making between 50 cents and 70 cents per click, but now I'm down to 10 cents per click. What's up with that??? My theory is that the best advertisers on my site are burning through their budgets and dropping out. Leaving cheaper ads for users to click on. It's very frustrating to see me working hard to increase traffic only to see Google pay me less and less per ad. I'm thinking about signing up with other affiliate programs and then switching around once I see the payoffs dropping for a particular affiliate. Any comments?