Is this a new tool? https://adwords.google.com/select/TrafficEstimatorSandbox I dont recall using that interface at all although I do remember vaguely that there were 4 tools per block in AdWords Tools page. Maybe an old tool with new interface? Anyway, I find the result funny: Traffic Estimator Result: Keywords Avg. Position Clicks / Day Cost / Day Avg. CPC Overall 1.4 2.3 $6.30 $2.74 kw001 1.4 2.3 $6.30 $2.74 Keyword Status [?] Current Bid Max CPC Clicks Impr. CTR Avg. CPC Cost Avg. Pos Conv. Rate Cost/Conv. kw001 Active $2.09 201 782 25.7% $1.72 $343.91 1.1 22.89% $7.48
It's not new, but it's completely unreliable.... so bad that I don't even use it any more. For instance, it gave a daily estimate of 800 clicks at 11 cents for a particular keyword, yet even 40 cents didn't produce 50 clicks - and the landing page was relevant and the CTR was 5%.
It's always been crap. http://forums.digitalpoint.com/showthread.php?t=9124 http://forums.digitalpoint.com/showthread.php?t=43851 http://forums.digitalpoint.com/showthread.php?t=2767
In my case it actually tell me that I will barely get any click even if I pay >$2 and take position 1.4 It is going to mislead a lot o new player if they try to read before doing - I actually got 200 clicks per day!! Traffic Estimator Result: Keywords Avg. Position Clicks / Day Cost / Day Avg. CPC Overall 1.4 2.3 $6.30 $2.74 kw001 1.4 2.3 $6.30 $2.74