hi guys can you please explain me how this tool work, when i check for a keyword outside (not logged) my adwords account, its give me different results than when logged in, the same setting and the same keyword, but the bids change from 0.05 to 6.00 !!! can someone explain. many thanks
If you're noticing a massive boost in keyword score, it's most probably due to your quality score being 0. Additionally, if your site is nothing but AdSense and/or just imagery, you'll also get a hit to your quality score which can raise bids up to stupid amounts. Add some content to your landing pages. On another note, the traffic estimator can be quite useless sometimes
hi art thanks for your help, im not launching my compaign yet, im just testing, to be franc i havent understand you, im a newbie, can you please explain why i see deferent results when im logged in and when not, with the same keyword, the same targeted language, the same countries and the all the same setting. many thanks
Every account is given a quality score. This quality score is a hidden variable that Google uses to reward "relevant" (a high CTR ad, in Google's eyes) advertisers with cheaper bids. In essence - if your CTR is high enough, you can outrank your competition in the AdWords rankings with lesser bids (but not that much less). This puts the emphasis on you to write ads that'll attract clicks without damaging your conversions.