Traffic estimate from a keyword

If I look for the specific number of searches of a keyword, for example: low cost car insurance, it reports about 675 searches a day (US). If my site is really about low cost car insurance & I ranked Nº 5 (in Google & Yahoo) , what would you think my traffic would / could be.

Maybe 30% of those searches (about 200)? THanks for your estimates. I want to get a traffic of about 1000 visitors a day & need to select the right keywords which might help me to do that.

 

Ranked No. 5, a much better estimate would be 5% of the search traffic, with some variance according to the relevance of your title and description.

 

Thanks Patrick for your reply.

However, I understand that Overture underestimates traffic, so the traffic which they are already estimating for a keyword is already lower than real. Based on this you still think that the amount of visitors would only be 5% of that reported by overture? Seems very low.

 

Hi Midi

No, I was referring to 5% of whatever is the true number of searches per day.

Many people think that Overture overestimates, rather than underestimates, search volumes, which is why it's best not to rely on a single data source.

Wordtracker predicts 164 US searches per day for 'low cost car insurance'. I would suggest the true search volume lies somewhere between the Overture and Wordtracker figures.

Patrick

 

I definitely think Overture overestimates the traffic, particularly for lucrative keywords like insurance, debt, mortgage, etc. I'm number one on yahoo for a term searched 400 times a day according to their tool. I probably get 10 clicks a day from this keyword.

 

Thanks Pattrick & Maddawg for your input. I will base then the number of visits from this keyword to be about 15 then. Still a lot of work to do to arrive to 1000 visits/day.