Traffic Down Due to Website Design Change

Discussion in 'Search Engine Optimization' started by express.seo, Aug 20, 2007.

  1. #1
    Hi All,
    I have a website that design has been changed after 4 year, Before it was the traffic that has been down to 90%, any one let me suggest what should i do for regaining my traffic.

    site - www.financialexpress.com

    Thanks.
     
    express.seo, Aug 20, 2007 IP
  2. cianuro

    cianuro Peon

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    #2
    It seems like you changed the URL structure of your site. (Great site by the way). This could have a negative effect on how search engines are ranking your pages.

    For example, http://www.financialexpress.com/old/fe20011018/efetop5.html

    You may also be having some duplicate content issues.

    You should 301 redirect all your old content to your new content but I have a feeling your situation may be a little more complicated than that.
     
    cianuro, Aug 20, 2007 IP
  3. Dan Schulz

    Dan Schulz Peon

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    #3
    Wow, very nice and content-friendly design. As cianuro said, you probably changed your link structure, so running a 301 redirect on your old links to their new locations is probably in order.

    I also suggest you choose either http:// or www. for your link structure if you haven't done so already to prevent any possible "duplicate content" issues with Google and other major search engines.
     
    Dan Schulz, Aug 21, 2007 IP
  4. trichnosis

    trichnosis Prominent Member

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    #4
    wow, your site design looks great.

    design is not a criteria for the serp.

    i think your problem looks a temp. it may come back 1 weeks to 1 month
     
    trichnosis, Aug 21, 2007 IP