I have a site that gets pretty good traffic. I recently noticed some differences in the amount of traffic that is reported in Adwords vs the amount reported in Analytics. My understanding is that this is to be expected - But to what degree? The site in question is off by 14,000 visits last month. 88,000 were reported in Analytics, while 102,000 were reported in Adwords. I expect there to be a difference here, but not this extreme. What kind of differences do you see in traffic reports? I want to know if this is the norm. Thanks!
I do agree with you that there is a discrepancy noted in the web traffic report in Adwords to those reported in Google Analytics. However I have never noted such an extreme discrepancy and I would also like to know the reason for such discrepancies…
I am in contact with Google about this, but in the meantime I was curious as to what sort of number differences people here at DP are seeing. Congratulations on boosting your post count!