Does the daily uniques make a difference with most PPC advertisers? Somedays my site gets 2k unique and 20 clicks but makes $3.00 then other days my site gets 1k unique and 40 clicks but makes $2.00 Why I ask is b/c I do banner exchange and if this is true I will invest more money into visitors. Banner exchange is pretty nice and alot cheaper then PPC advertising.
I would only pay for distinct clicks. So yes, it does make a difference. Let's say one person clicks your ads 20 times and another day 20 people click your ads once. That's the difference.