Traditional vs Online ad metrics

Discussion in 'General Marketing' started by stuw, Sep 5, 2005.

  1. #1
    When banner advertising had it's day there were heaps of graphs knocking about showing the number of visitors to a website based on per dollar spend.

    They usually looked like

    Google ---------------------->
    Banner -------->
    Print ------>
    Radio --->

    Anybody know of any recent graphs, charts or figures like that?
     
    stuw, Sep 5, 2005 IP