Trademarked name problem

I was doing a test using the term Sony Walkman. Looking at Google's list of Adwords ads, many use the term Sony.
However, when I try to create an Adgroup with the term Sony in it, it flags up as a Trademarked Term. I am in the UK and so can see all the Sony adverts with that name in it. But maybe it is a violation in the USA?

Are some trademarked terms violations in the USA and other names not? e.g. would Sony be allowed and Phillips not allowed?

Does Google only disallow trademarked names that have already complained to Google?

I am confused on this.

Jon

 

Yes, I think they have some blocked words built into the system. I would guess it's because the companies have complained. I know Apple is one of them - had to do the exception thing to be able to use that word.

Have you tried requesting an exception?

 

Why would they give me an exception if Apple don't allow use of their name?

 

some times it has to do with how you use it. For example I may use words that may have different meanings.

 

Apple pie...