Tracking your ad campaigns effectively

High profile sites like Shoemoney and Johnchow.com sell ad spaces quicker than you can blink. However, placing your ad(s) on these sites without an effective way of tracking its performance can turn out to be a horrible investment.

Why do I say this you ask? Let's assume you have created an ad campaign with the sole objective of getting 1000 New Yorkers to click your ad within 30 days. You then approach a high profile blogger who tells you that if you pay him/her $300 to advertise on his/her blog, you will be guaranteed your 1000 New York City clicks. So each targeted click averages out to 30 cents per click.

Here are the foreseeable problems with this approach:

a. You may end up over paying for the ad space which ultimately reduces your return on investment.

b. You probably will not have an efficient means of tracking the performance of your ad. Especially if you only provided the blogger with an ad creative and a landing page URL.

Now picture this - what if there was a search engine, that allows you to search through a bunch of ad spaces across the web and find the best and most efficient places to get your 1000 New York clicks? What if this search engine has a self-service trading platform where you can see the traffic profile of each ad space, buy the ad space, serve your ad, and monitor the performance of that ad? This would be the "One Stop Shop" for anything advertising.

Does a system like this really exist? Yes it does and it's called the Aductions Advertising Platform. It allows you to find targeted ad spaces, buy them on a pay per day, pay per 1000 impressions or pay per click basis. You can also serve and monitor the performance of your ad all on this same platform. Best of all, you don't even pay a commission if you are an advertiser.

Loads of Publishers have registered their ad spaces so there is a wide variety of inventory to search from.

For those looking to show their ads on multiple ad spaces, you can use our new Media Plan and Buy tool. This tool allows you to find and allocate your budget across multiple ad spaces.

Finally, the first 15 people to PM me will receive a $20 credit for every $100 spent on the Platform to buy ad inventory between now and March 31st 2008.

Thanks,

 

I just PMed you.

 

Veronica, thanks for the credit.

 

You are welcome Amce2525 and thank you for using our advertising platform to manage your ad campaign.